Welcome to a world where music meets visualization and where imagination meets reality ๐ฎ In this interview we take an interesting journey into the heart of our merchandise, whose graphic designer is Marek Ehrenberger – a creative in body and soul who has allowed us to look at the visuals of our merchandise from a slightly different perspectiveย ๐ย
๐ It’s been a year since our last collaboration. We would like to start by asking you how long have you been designing?
I have been freelancing or working as a freelancer for over ten years. I got into the field during my studies, as I studied graphic design and later on I did more illustration and drawing.
๐ ย The years of experience definitely show in your work. How do you usually go about creating a design?
In the beginning, there is always a communication with the client regarding their requirements and ideas based on which I do my research. Then I start sketching. This usually results in a rough sketch which is discussed with the client and then finalized into the final result after approval.
๐ How long does the whole process take you?
It always depends on the complexity of the project. If it’s a small line work, the process takes a couple of hours. But if it is some more complex larger visualization, the process can take up to a week. Of course, it depends on what the job contains.
๐ ย Your designs have their own magic and originality. Is there anything that inspires you in your work?
Many things inspire me in my work. It can be really small things, like being offered cookies or a walk in nature. Music is also a big inspiration for me. Since I spend a lot of time on the computer, I have different types of music that I listen to for different creative processes. And then often it’s stepping out of my comfort zone.
๐ You must have done a lot of collaborations in your many years of experience. Is there any collaboration that you’ve really enjoyed?
There are a lot of collaborations that I’ve enjoyed. One of them was a collaboration just for Imagination, where I enjoyed creating that particular element that has a dystopian spiritual feel to it. Most of the graphics that are associated with electronic music have a bit of a darker vibe, and that’s mainly because I think a lot of people go to electronic music events to dance their bad feelings out. So that’s a connection that I’ve enjoyed making and translating into that visual.
๐ So how would you characterize or describe your design overall?
The design for Imagination features a dystopian and slightly darker object that connects the third eye, which is represented by a triangle and a robotic eye in the center. Elements such as lightning bolts and space accessories complete the overall visual.
๐ ย When you say the word Imagination, what do you picture?
I can think of a lot of things under the word Imagination, but if I have to be specific it’s probably some kind of fantasy dreamscape.
๐ ย Finally, we wonder what a creative like you does in your spare time?
I do a lot of things in my spare time. My greatest energy comes from socializing with people, endorphins and nature. So I try to fulfill those three things in my free time.
๐ Sounds great. Do you have any favorites in the music scene or favorite genres?
If I have to mention any artists, it’s Arlo Parks or Fred Again. And if I had to go through my Spotify playlist, 70% of the playlist is made up of electronic music and the rest is diverse. More and more I’m also starting to listen to ambient tunes, classical music or 80’s pop. By having listened to a lot of it, some unusual new music gives me inspiration and motivation to work.
๐ Imagination Merchandise designed by Mark can be purchased on our websiteย ๐
store.beatworx.cz
